Case Summary

For Level 33, the world’s highest urban microbrewery, I conducted a comprehensive UI/UX website audit to evaluate their existing site and provided actionable recommendations to enhance its design, functionality, and overall user experience.

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Challenge

• The website faced performance challenges, including slow load times and suboptimal responsiveness, impacting user satisfaction.

• Navigational inconsistencies made it difficult for users to locate key information such as menu details and reservations.

• Balancing UI improvements with maintaining the brand’s high-end image and sophisticated identity was crucial.

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Process

1. Website Performance Analysis:

• Leveraged PageSpeed Insights to dive deep into the website’s performance metrics, identifying areas causing delays or inefficiencies.

• Analyzed core metrics like load time, interactivity, and visual stability to establish a baseline for improvements.

2. Heuristic Evaluation:

• Conducted a thorough review of the website using established heuristics, focusing on usability, clarity, and consistency.

• Documented all issues, categorized them by severity, and prioritized recommendations for immediate and long-term fixes.

3. Actionable Recommendations:

• Provided tailored solutions to address both UI and UX issues, such as optimizing visual hierarchy, simplifying navigation, and improving mobile responsiveness.

• Suggested performance optimizations, including image compression, code minification, and lazy loading, based on the insights gathered from the performance analysis.

Result

Provided actionable recommendations to improve user experience, optimize performance, and enhance navigation while maintaining Level 33’s premium brand identity.

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